Before you spend another dollar, your next budget should be performance-based

Posted by:
Adam Pearson
March 28, 2019

The reality is many of us are creatures of habit and lean on previous experiences, familiarity, and instinct to quickly and efficiently make decisions.

This processing shortcut serves us very well as our hand approaches a hot iron by drawing on previous rules of thumb buried inside our brain “warm…hot…burn hand.” However, these cognitive shortcuts don’t serve us well when making annual budget decisions and allocating tens of millions of dollars to educate our here to see full article